Why Social Signals Improve Page Rank

The answer to this question probably lies in the fact that many people believe social signals have both a direct and indirect impact on organic search rankings. The direct impact comes from:

  • The number of people that ‘like’ your brand on Facebook
  • The number of Facebook shares
  • The number of Twitter followers
  • The number of tweets mentioning your brand name or including a link to your website
  • The number of people that “have you in their circles” (Google+)

Indirect impact comes from:

  • Increased inbound links due to improved online visibility/brand awareness
  • Increased positive reviews (in Google etc.) due to happier customers
  • Decreased bounce rate, higher time on site, and more repeat visitors to your website

So, we know Google tracks these metrics, but do they use them for ranking purposes? There’s no textbook answer, but I believe they do.

– adapted from an article by Jason DeMers