How To Use Social Signals To Influence Your SEO

By Vipin Singh, Senior SEO Product Manager

You’ve probably read or heard about “Social Signals” and wondered what they are and their impact on Search Engine Optimization (SEO).

What Are Social Signals?

social signals

Social Signals are signals to search engines like Google and Bing that your content is valuable. Every time someone shares, likes, tweets or +1′s content about your brand, especially a link, they are sending a social signal. The more Social Signals you have the better your chances that you will rank high on search engine result pages.

In the old days, you needed a website to link to another website or content. In today’s hyper-connected world, anyone with a social profile can share content and link to a website signaling to search engines that the content is valuable. So valuable in fact, that there is a significant correlation between the types of social signals (sharing), and SEO rankings of a website. Here is the latest research from Searchmetrics highlighting which Social Signals correlate to rankings on Google:


Source: Searchmetrics

Note that 7 of the top 9 factors are Social Signals. What’s it all mean? Social isn’t just about sharing photos and videos and engaging your fans. It can actually help you rank higher via SEO.

Here are other types of creative content that is share-worthy:

  • Infographics
  • Videos
  • Photos
  • Reviews
  • Top 10 Lists
  • Conversational
  • Fun
  • Current/Event Driven