What Steps Should Be Taken To Improve Your Website’s Social Signals

Similar to SEO, there are two core elements to social media: onsite and offsite. In order to properly establish and grow a social media campaign, both elements must be present and refined.

Onsite elements include:

  • Share buttons (like, recommend, tweet, bookmark, etc.)
  • Connect buttons (Like a Facebook page, Follow on Twitter, Follow on LinkedIn, etc.)
  • A blog

Offsite elements include:

  • Facebook page
  • Twitter account
  • LinkedIn company page
  • Pinterest account
  • Youtube account
  • Guest blog posting
  • Other social media platforms

– adapted from an article by Jason DeMers