What Are Social Signals?

Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on a ‘like’ button on this site, then you have given me a ‘social signal’.

Why do people think they are important?

Reason #1 – When you see a blog post and notice that 100 people decided to share your content across several social networks, you assume that it is content worth reading. You are essentially giving your visitors proof that you are important and an authority in this space.

Reason #2– Google is increasingly rewarding websites for their social signals. Every single time Google updates its search algorithm it seems to add more weighting to them.

I put Google to the test

I always knew that these kinds of links should be in the overall link building strategy, but I have never isolated it. So I drew up the following experiment:

  1. I took a couple of highly competitive keywords (Phoenix web design & Websites for small businesses)
  2. I steadily (over a month) built an additional 30 social signals to each page.
  3. I reviewed the results.

Keyword: Websites for small business

I have a screen shot below showing what happened to the rankings. At first, nothing really happened. Then all of the sudden it shot from 37th to 7th in the rankings. Since then it has climbed up to 5th.

Websites for small businesses ranking report

Here is an image of the social signals it got:

Websites for small businesses blog post

Here is my Google ranking:

Websites for small businesses Google ranking

Keyword: Phoenix Web Design

I didn’t really expect anything to happen with this keyword, because it is VERY competitive. I will get to the top of Google for this eventually, but it’ll should take another 6-7 months. So what happened? Well, it went from 37th to 18thin the rankings. That might not seem like much, but for a keyword like this jumping a full 2 pages it is a huge deal. Especially since I only built 30 social signals to it.

Phoenix web design ranking report

Here is my Google ranking: Phoenix web design google ranking

So do Social Signals work for SEO or not?

Like I said previously, everyone ‘seems’ to know they make a difference, but I had no idea they would make such a big difference in such a short period of time. To think that just 30 social signals will boost your rankings for such competitive keywords is definitely an eye opener for me.

So to receive your 200 FREE social signals, try our 7 day trial by clicking HERE.

– adapted from an article by Peter Visser (www.socialmediatoday.com)